AGUSTÍN_SANCHEZ_LARIA
CV ↓
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I build the plumbing behind your CRM

Technical Lead & MarTech Architect. I design robust APIs, high-throughput sync pipelines, and resilient, privacy-focused systems that hold up under real traffic...

+ 100M+ automated communications orchestrated
+ 6,000+ operational hours automated
− 0 data-loss incidents to date 
"role": "technical_lead",
"domains": ["crm_automation", "martech", "api_integrations"],
"stack_primary": "sfmc | braze | iterable | php",
"status": "shipping"
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What I reach for

MARTECH & CRM PLATFORMS
Salesforce Marketing Cloud · Braze · Iterable · Selligent · KNAK
LANGUAGES
AMPScript · SSJS · PHP · JavaScript · Java SE · SQL
DATABASES & WAREHOUSING
BigQuery · MySQL · SQLite
FRAMEWORKS
CakePHP · Laravel
INFRASTRUCTURE & CLOUD
GCP · AWS · TrueNAS · Docker · CI/CD · Git
METHODOLOGIES
Agile · PARA · Atlas
TOOLS & WORKSPACES
JIRA · Google Workspace · Microsoft Office
Salesforce Certified Marketing Cloud Email Specialist badge Salesforce Certified Marketing Cloud Engagement Administrator badge Google Cloud Certified Cloud digital Leader badge Google Cloud Certified Associate Cloud Engineer badge Knak Admin Certification Badge Knak Builder Certification Badge

Salesforce Trailblazer profile
Credly profile
Knak Credentials

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Selected builds

Over the past 10 years, I've had the opportunity to work on a variety of projects that have challenged me to grow as a developer and problem-solver.

FEATURED
/global-email-framework

Global Email Framework

The GEF v3 was a full revamp of the existing email infrastructure. The system was handling patch over patch of enhancements since a previous ESP, inheriting a lot of mixed practices, ways of work, naming conventions, etc. The GEF proposal and approach integrated all the requirements from the actual users of the platform and provided a single, highly opionionated interfase in order to centralize, coordinate and structure the work of over 40 stakeholders accross a dozen countries, leaving room for perzonalization and flexibilities required from a local-first market standpoint.

LANG: AMPScript / SSJS · STATUS: DEPLOYED
/fast-dc

FAST DC

As the team grew, we needed a solution to handle iterative work in a more efficient manner. The FAST DC (or Fast Deployment Consultant) was a concept that later evolved into an actual product. As DCs we were in charge of the briefing, preparation, QA abnd deplyoment of marketing campaings, basically, the full lifecycle. The FAST DC standarized all common practices and helped identify issues with namings, data disparity or missing trackers. The result? An absolute win for the full team.

LANG: JS / SQLite · STATUS: COMPLETED · LAST_SYNC: 2026-05
/xcribo

Xcribo

The Xcribo website was a single PHP file handling pretty much everything: the login, registration, actual process of the data, etc. I turned it into an actual product with a modern architecture and improved user experience but also keeping the scale to a reasonable, deployable level.

LANG: PHP / Node · STATUS: IN_PROGRESS
FULL BUILD LOG — A LOT OF PROJECTS
WEBSITES — built for clients all over LATAM
Dr NikoffHTML · CSS · JS
FLASOMAWordPress
BPM JewelryWordPress · WooCommerce
Centro Hebreo IONAWordPress
ShagririaWordPress
Fundación AltneulandWordPress
Pase MágicoWordPress
Promys SRLWordPress
MiNU Asociación CivilWordPress
Recetas SaludablesHTML · CSS
Arquitecto JBHTML · CSS
PantallaNetPHP · MySQL
Ezequiel SalmanWordPress
Mago NaimWordPress
Solares de la BahíaWordPress
Aires del DeltaWordPress
Gastón Taylor FotografíaWordPress
All You Need Is PrintWordPress
Silvia GlimbergWordPress
Beit Jabad BelgranoWordPress
No se lo digas a nadieWordPress
Teatro Estudio El CuervoWordPress
ChowmanWordPress
Nuclear LabWordPress
Colegio WolfsohnWordPress
IPESWordPress
Estudio GREWordPress
Anee Make UpWordPress
Sarim ShoesWordPress
Dual PowerWordPress
Keo MagazineWordPress
RielWordPress
SummoWordPress
FUDAMWordPress
Música Clásica BAWordPress
GPS AudiovisualWordPress
Formuly PielWordPress
Chinita FilmsWordPress
Recursos CulturalesWordPress
Bipolar SRLWordPress
wGlamWordPress
Dominios LatinoaméricaWordPress
Editorial Tinta VioletaWordPress
Enseñá por ArgentinaWordPress
Tu Huella SosWordPress
EurofundasWordPress
Que Hacés MargaritaWordPress

// quite a long list so only a few are displayed here

OTHER PROJECTS — small builds, fixes, and experiments
Catálogo Fiestas - Firenze SRLDynamic Ad · Flash
Banner Publicitario Mamá LucchettiDynamic Ad · Flash
B4 ProteccionesConsulting
DelverdeDynamic Ad · Flash
QSoftDynamic Ad · Flash

// Wow, remember Flash? I was there too!

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Case studies

A display of how I think and solve problems. A little bit of architecting and some step by step solutioning.

/ip-warming

IP Warming: disecting a complex process into scalable, idempotent stages

An IP Warming is a mandatory step when migrating to a new ESP. The correct rollout and rollback of this could lead to a clean, legal and excellent IP reputation from the get go, or get you into a lot of headaches. Here I explain how to provide an agnostic, highly structured process that can be adjusted to every ESP.

READ_CASE →
/duplicate-merge

Duplicate merge: source pick, freshness of data, SFMC case

Why the write path was modeled as a local event log first, with sync treated as an eventually-consistent side effect rather than the source of truth.

READ_CASE →
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Open channels

[email protected]
Download CV — PDF ↓